Monica Gheorghiu, MBA
Address: Romania, Bucharest
+40729.029.484; Email: m g h e o r g h i u @ s u p r a d o t a t i . r o
Capable project manager. Innovative and entrepreneurial thinker. Able to obtain results in profit growth. Experienced in international marketing, sales and public relations as well as business consultance for start-ups. Skilled at leading and building efficient teams. Customer-focused. Promoting integrity and personal leadership.
Capable project manager
- Project manager for the development, implementation and tracking of 5 projects at EMEA region level (30 education websites) which involved troubleshooting, coordination and resolution between global and the countries (eMarketing Programs Manager with Oracle University).
- Project manager for the implementation of 5 projects with the purpose to build a security brand on Internet, to raise the level of trust for the products with the individual and corporate users as well as to enlarge the pool of customers and revenue channels. A significant growth was seen in sales by meeting Internet marketing objectives - 30% increase in conversion rates; 300% increase in online partners and 300% volume increase in e-sales; 500% increase in online traffic (Internet Marketing Manager with BitDefender).
- Project manager for marketing and business development and for creating an educational brand in gifted education. The brand IRSCA Gifted Education as well as EDUGATE are today associated with the education of high quality and are reflected in important media coverages, in an overwhelming popular support and in the international recognition and support (ECHA- the European Council for High Ability; WCGTC- World Council for Gifted and Talented Children; Asia Pacific Federation of the WCGTC)
Capacity to generate profit growth (from sales to process improvement) and to coach managers
- In 6 months, lead a team to drive the complete redesign and re-launch of InfoSPEED, leader for life-long learning trainings. Project manager for a new website concept at www.infospeed.ro, new marketing plan and a re-branding strategy. Designer of new online enrollment capabilities which went straight to sales and revenue growth. Personal coaching to manager. Today the company has 3 brands newly established on the market. A record first month level of enrollments (250). The company went 300% profit increase
- Re-design and re-launch of a creative and innovative early childhood education software www.abecedar.com with a new marketing plan, branding and positioning. Company went 500% sales increase. Coached manager on business and sales development and new process development for software bundling. (Creative Media & Art)
Ability to spot feasible projects and to write business plans
Involved into the writing of three business plans: a business plan for a honey factory – for ZARO Trading, Intl. Venture Capital company; business plan for the incorporation in the US of a charitable non-profit sister to Romania-based IRSCA Gifted Education; project management to obtain IRS tax exemption and 501 (c) (3) status to launch fundraising programs in the US; a business plan for a gifted education kindergarten in Bucharest.
Capacity of initiative. Achiver.
- Since 2004, when studying at Weatherhead School of Management I got involved in a private education initiative with the goal to revitalize the education in Romania. We obtained great results, one of them is the adoption of the first gifted education law in Romania – a tremendous success for education overall. In 2006 I was campaign leader to obtain popular and media support to pass this law. The law passed in December 2006, after a year of struggle. (IRSCA Gifted Education)
- In 2005 I started the work on a new website concept for www.supradotati.ro. As a project manager, I involved about 10 people from network admins, to reputed designers and programmers. The result is a very flexible website, well acclaimed for its design, functions and resourcefullness. The website was nominated to Internetics awards in 2006.
- When I joined the team at Oracle University, the format of the newsletters was very un-friendly and lacked the design and content appeal. I coordinated the complete redesign of 3 bi-monthly newsletters to be used in the EMEA region.
- In 2005, the Institute for International Education, the world's most experienced higher education and professional exchange agency, administrator of the Fulbright Program, asked for support for a marketing plan for Europe. Involved in a team of 3 from CEU Business School we offered to work on the project. The project was very well received by the management of IIE and obtained top grade in the Marketing class.
Abilities for efficient communications. Direct reporting to top management. Inspiring people
- Held marketing presentations to over 30 education representatives in EMEA region for updates on the latest developments in marketing online. Praised by top management as being a great presenter on the conference calls, in spite of the difficulty of the virtual collaborative tools which do not offer the possibility to see the audience.
- Supported with workshop presentations, marketing activities (country-based marketing campaigns, reports, e-blasts, sales docs, product sheets) and marketing communications the Sales team (Oracle University Direct Sales team based in Bucharest with over 15 sales consultants)
- The EDUGATE consortium, comprising more than 40 founders is the strongest voice to militate for an education of quality - IRSCA Gifted Education, the founder and leader of EDUGATE pbtained in 2007 the Excellence Prize in Education from Psichology Today, Romania. One of EDUGATE's and IRSCA Gifted Education's strengths resides in their PR and marketing professionalism. I manage the EDUGATE collaborative network involving the most active education specialists, educators and professors (more than 500 people). I enlisted a great wealth of valuable people due to my recognized involvement for a good cause. Moderator to 7 forums online. Held several positions, which placed me into direct reporting to top management. Currently reports to President of EDUGATE. Direct reporting to EMEA Marketing manager (Oracle University). Direct reporting to National Director (Habitat for Humanity). Consults and coaches company managers (Cub Angello, InfoSPEED, Creative Media & Art, PsihoBEST).
Recognized as a leader
- Due to my strong involvement, I was elected in 2006 vicepresident to IRSCA Gifted Education, the most active non-profit to support gifted education – an education to stimulate the potential of every child.
- Development manager and Team leader for the internal collaboration network comprised of 10 team leaders in the organization (IRSCA Gifted Education).
Abilities for large events organization and to represent a company
- Responsible with the organization of several national conferences, events and summer schools: RO-GATE'05 National Conference on Gifted and Talented; EDUGATE Forum; EDUGATE Conference and Fair on the Education of High Abilities; Strong Essences National Creativity Contest; Events with InfoEuropa Center, with the support of the Representation of the EU Commission in Romania; Gifted Education Summer School 2007 (PR Manager with EDUGATE).
- Represented the company and offered a friendly approach to prospects, also converting them into customers: during the Europe’s largest IT fair, CeBIT 2002 in Hannover, Germany, I promoted sales and a partnership program at BitDefender’s booth.
Ability to promote teamwork and to be a good team player
- Contributed to a work atmosphere where collaboration was key and each individual initiative was encouraged. In a team of 5 members, each involved with a different responsibility, my daily work involved coaching and supporting each other’s work in order to ensure deadlines are kept. (Oracle University).
- Promoted efficient communications in a team of 8 people in 4 departments - Support, R&D, Sales and PR - in order to deliver feedback on new product development, momentum management on competitor moves, efficient reactions and communications to new virus spreads (BitDefender).
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Keeps an „always open door” atmosphere, raising the level of commitment and obtaining great initiatives. Supports the managers with an empathic and receptive attitude to new ideas and projects. Currently coordinates the work of 10 team leaders each managing a different project: website development; Docuwiki project; a new e-learning project developed with a team of twins (robodesign.ro); the development of new products in education to stimulate intelligence; curricula development; international relations representation; mentorship programs with companies; development of a gifted education kindergarten; development of a life-long learning program; development of a team of researchers in education. (IRSCA Gifted Education).
Self-assertive. Abilities for sales management
2005: Selected for a full year stage for CISCO Sales Academy in Amsterdam out of 60 top candidates from EMEA region in a very competitive (2 positions) and stressful environment – the selection process involved 3 days of interviews, case studies and simulations in Warsaw, Poland.
Nominations
2007: Nominated for The Hanno R. Ellenbogen Citizenship Award
2007: Nominated in the Romanian Personalities Encyclopaedia (Hübners Who is Who)
Work experience
Management Consultant. INFOSPEED, www.infospeed.ro, ETCETERA Advertising www.etcetera.com.ro, Creative Media & Art, www.abecedar.com, IRSCA Gifted Education, Cub Angello (Metamorphosing toy company) www.cubangello.ro; PsihoBEST (psychometrics company) www.psihobest.ro.-11.2006 – present
Corporate PR Manager: Habitat for Humanity, www.habitat.ro The largest constructor in the world of decent houses for families in need.-05.2006- 11.2006
PR Manager: EDUGATE The Romanian Consortium for the Education of Gifted and Talented Children-2005- present
EMEA eMarketing Programs Manager: Oracle University. Oracle, the world's largest enterprise software company-08.2005 – 04. 2006
Vicepresident, Marketing and Development Manager, IRSCA Gifted Education, www.supradotati.ro -2004- present
Internet Marketing Manager, BitDefender Data Security Division, www.bitdefender.com SOFTWIN-2001-2003
Marketing Executive, Zaro Trading Intl. Venture Capital Co., import export company-1999-2001
Marketing Executive, National Institute for Research & Development in Informatics, www.ici.ro -1998-1999
Education
08.2004-12.2004 MBA, Exchange Program, Case Western Reserve University, Weatherhead School of Management, Ohio, USA. Top 10 in Entrepreneurship in the world (Financial Times).
09.2003-07.2004 MBA, Marketing and IT Concentration, CEU Business School, Budapest, Hungary. Awarded Highest George Soros Scholarship; Awarded Merit-Based SC Johnson Kft. Hungary Stipend.
1994-1998 BA in International Business and Economics. Academy of Economic Studies, Bucharest
Languages
Romanian (Native), English (Proficient), French (Advanced), German (Intermediate).
Hobbies:
Cycling, Watercoloring, Singing, Music, Blogging, mountain hiking, English teaching and tutoring young people.
References available upon request.
My recommendations (thank you very much): http://www.linkedin.com/
